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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Audience Management	16%	- Create and manage segments - Implement catalog-based recommendations - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters
Campaigns and Experiences	24%	- Configure audience targeting and segmentation - Set up triggers and response handling - Create and test campaign variations - Implement decision logic and rules - Create and manage campaigns - Build experiences using drag-and-drop editor
Reporting and Analytics	12%	- Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data
Implementation and Configuration	16%	- Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager - Set up data collection and event processing
Administration and Governance	20%	- Manage integrations with Marketing Cloud - Configure system settings and preferences - Understand compliance and security considerations - Implement data governance policies - Manage user roles and permissions - Monitor system health and troubleshooting
Overview and Key Concepts	12%	- Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use a segment to set a global goal
B. Use a segment to setup a filter, then use the filter in campaign statistics
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours

Reveal Solution Discussion 0

Correct Answer: B 🗳️