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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to set a global goal
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use a segment to specify certain actions, which can be set as the goal for a campaign
D) Use engagement compare functionality to see the differences in key metrics and behaviours

2. What can you learn from segment compare on the segment detail tab?

A) To compare users, engagement activity and other actions across segments displayed
B) To understand what campaign use the segment for targeting
C) To view individual users that are part of the segment
D) To understand view time purchases attributes revenue by category

3. What are the three types of mobile campaigns a business user can create in IS?

A) In-App Notification
B) SMS Text Message
C) Push Message
D) Browser Notification
E) JSON Data A

4. Which data feed integrates external system data into a user's profile leveraging identity attributes?

A) User Feed
B) Identity Feed
C) Interaction Feed
D) Catalog Feed

5. What are two ways to populate the interaction studio catalog? [check]

A) Third-party integration
B) ETL Feed
C) Web sdk
D) Email pixel

Solutions: