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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Create and manage segments - Implement catalog-based recommendations - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters |
| Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Set up triggers and response handling - Create and test campaign variations - Implement decision logic and rules - Create and manage campaigns - Build experiences using drag-and-drop editor |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data |
| Implementation and Configuration | 16% | - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager - Set up data collection and event processing |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Configure system settings and preferences - Understand compliance and security considerations - Implement data governance policies - Manage user roles and permissions - Monitor system health and troubleshooting |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to set a global goal
- B. Use a segment to setup a filter, then use the filter in campaign statistics
- C. Use a segment to specify certain actions, which can be set as the goal for a campaign
- D. Use engagement compare functionality to see the differences in key metrics and behaviours
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What can you learn from segment compare on the segment detail tab?
- A. To compare users, engagement activity and other actions across segments displayed
- B. To understand what campaign use the segment for targeting
- C. To view individual users that are part of the segment
- D. To understand view time purchases attributes revenue by category
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What are the three types of mobile campaigns a business user can create in IS?
- A. In-App Notification
- B. SMS Text Message
- C. Push Message
- D. Browser Notification
- E. JSON Data A
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Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. User Feed
- B. Identity Feed
- C. Interaction Feed
- D. Catalog Feed
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What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. ETL Feed
- C. Web sdk
- D. Email pixel
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