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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
| Topic 2: Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases |
| Topic 3: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Topic 4: Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content |
| Topic 5: Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions |
| Topic 6: Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to send a personalized SMS notification to every passenger on a flight whenever the flight itinerary changes. The notification will be initiated by an external system using a single API request.
Which flow type should NTO use to start the flow?
- A. An autolaunched flow that processes the affected passenger records before sending notifications
- B. A broadcast flow that uses a dynamic segment to identify passengers affected by the itinerary change
- C. An on-demand flow where passengers affected by the itinerary change are included in the request
Correct Answer: C 🗳️
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A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
- A. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
- B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
- C. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
Correct Answer: C 🗳️
Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?
- A. It applies reconciliation rules to match records and determine the preferred attribute values.
- B. It applies match rules to compare profile attributes and identify Individual records that should be unified.
- C. It merges the source records into a single Individual record based on survivorship rules.
Correct Answer: B 🗳️
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In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?
- A. Tableau Next Included App Business User
- B. Data 360 Architect
- C. Data 360 Activation Manager
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to provide its marketing team with a deeper understanding of email campaign performance. The marketing manager needs to create a custom report that details unsubscribe reasons and failed send statuses, leveraging the unified data model.
Which component should the Marketing Cloud Next Consultant use to build this detailed report?
- A. A custom report type based on the Campaign Member object
- B. A Lightning Report using the Marketing Performance Semantic Data Model
- C. The Marketing Insights for Agentforce Sales dashboard
Correct Answer: B 🗳️
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