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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters runs an identity resolution ruleset that consolidates two individual records into a single Unified Individual profile. One individual record includes a personal email address, while the other contains a work email address. Both email addresses are associated with the same Unified Individual profile.
When an Audience Flow uses this Unified Individual to send an email to segment members, what happens by default?

A. One email is sent to the address selected by the identity resolution reconciliation rule.
B. Two emails are sent, one to each email address associated with the Unified Individual.
C. One email is sent to the address designated as the primary Contact Point Email for the Unified Individual.

Question 2

Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture.
Which Marketing Cloud Next Agent should they deploy?

A. Segment Creation
B. Agentforce Employee
C. Account Discovery

Question 3

Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?

A. Apex Class
B. Data Graph
C. Event

Question 4

Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.
Which solution should the Marketing Cloud Next Consultant recommend?

A. Use the Data 360 Ingestion API to ingest records into a data stream and map to the Subscription Consent Data Model Object (DMO).
B. Create a streaming data transform to map incoming form submissions to the Communication Subscription Consent Data Model Object (DMO).
C. Create an automation event-triggered flow that includes a Consent Request Flow element to update the customer's consent preferences.

Question 5

A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.
What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?

A. The CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.
B. The CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated.
C. The CRM consent objects are the source of truth for Marketing Cloud Next consent.

Solutions: