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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency |
| Journey Orchestration | 25% | - Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Reporting and performance analysis |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
| Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Transactional messaging api.
- C. Journey api
- D. Rest api
Correct Answer: B,D 🗳️
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Correct Answer: A 🗳️
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
- A. Onlythe top level business unit will have access and permissions need be set here for sharing
- B. Onlythe business unit where it was created will have access
- C. All business units will haveaccess
- D. Onlythe business unit(s) immediately below the top level account will have access
Correct Answer: A 🗳️
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
Correct Answer: C 🗳️
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use query activity to query _ click and use contact data in journey.
- B. use journey with email activities and enagagement split activity
- C. use contact designer
- D. use Journey data and not contact data
Correct Answer: B,D 🗳️
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