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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding.
Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products. Which design should a consultant recommend for segmentation?

A) Link the data extensions in an Attribute Group.
B) Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
C) Create SQL Query Activities for the marketer to modify.
D) Establish data relationships and create Data Filters for the marketer to modify.

2. Northern Trail Outfitters has created child business units (BU) for their different regional offices.
They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A) Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
B) Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
C) Open the Profile Attribute Properties for the 'Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
D) Create a list in each BU and add subscribers with a matching Region to the list.

3. Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

A) Create a synchronized data extension to keep all fields required for personalization up-to-date.
B) Create a custom list and add all fields required for personalization.
C) Standardize field naming across all sendable data extensions.
D) Build rules before uploading the respective content.

4. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B) Check the 'Use filename from Automation' checkbox
C) Filename is automatically passed to Import Activity with File Drop Automations
D) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

5. A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A) Use the WriteToLog() AMPscript function in the content.
B) Enable send logging to a data extension during the send process.
C) Match an AMPscript variable name to a Send Log field.
D) Ensure the Send Log is linked in an attribute group.

Solutions: