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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A) External Key within the Import File Activity
B) Runtime Error within the File Drop Automation
C) Run Completion within the File Drop Automation
D) Notation Settings within the Import File Activity

2. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A) Measures
B) Data Filters
C) Journey
D) SQL Queries

3. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Primary key
B) Unique Contact email address
C) Subscriber ID
D) Unique Contact Identifier

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A) Link a Google Analytics Account.
B) Configure Parameter Manager.
C) Use Web and Mobile Analytics.

5. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A) Conversion Tracking
B) Web & Mobile Analytics
C) Google Analytics 360
D) Collect Tracking code

Solutions: