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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Passing Score: | 72% |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple Select, Multiple Choice |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Real Exam Qty: | 60 |
| Sample Questions: | ![]() |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 6: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action |
MC-201 Exam FAQs: Honest Answers
The Salesforce Certified Marketing Cloud Account Engagement Specialist blueprint has 6 domains, led by Account Engagement Forms, Form Handlers and Landing Pages (20%), Email Marketing (20%), Administration (11%). Think of the weightings as the vendor's hint about where points concentrate — plan your hours accordingly. The complete outline above lists every subtopic.
Passing the MC-201 exam earns you the Salesforce Marketers certification at the Intermediate level — Salesforce's official verification of your skills. It's considered important because it's genuinely difficult, which is exactly why it carries weight with employers. Related credentials include Salesforce Certified Marketing Cloud Engagement Administrator, Salesforce Certified Marketing Cloud Engagement Consultant.
60 questions in 90 minutes. That combination rewards candidates who've trained their pace, not just their memory — so before the real thing, run full timed sessions in the DumpsKing engine, practice flagging hard questions instead of fighting them, and learn what your sustainable per-question rhythm feels like.
Delivery is instant: successful payment triggers an automatic email with your product, arriving in about a minute — install on unlimited computers, and if 2 hours pass with nothing, our 24/7/365 customer service will fix it fast. The guarantee: take the corresponding MC-201 exam within 60 days of purchase, and if you fail, submit a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam for a 100% refund processed within 7 days. Exclusions: exams within 3 days of purchase, name mismatches between candidate and payer, and free or expired products. Prefer a swap? Take two equal-value exam products free, updates intact.
Salesforce Administrator credential recommended but not mandatory Before paying any registration fee, verify the current criteria on the official exam page — official MC-201 exam page — since vendors do revise their rules.
The official fee is USD 200, with 72% required to pass. Both numbers matter more together: the fee is per attempt, so every retake costs the full amount again. Drilling the 306 practice questions from DumpsKing until you're comfortably past the mark is the fiscally sound approach.
Yes — the free demo gives you several real questions and answers from the set, so you can see whether it interests you and helps you before spending anything. Once you buy, updates are free for 365 days — new versions are mailed to you automatically — and an expired update period renews at 50% off.
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
- A. An Automation Rule
- B. Completion Actions with a filter
- C. Visitor Filters
- D. Add rules to the Marketing Cloud Account Engagement tracking code.
Correct Answer: C 🗳️
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What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
- A. Sync prospects with Google AdWords.
- B. Append UTM parameters to a prospect record.
- C. Send emails to prospects from Gmail.
- D. Update the conversion field in Google Analytics.
Correct Answer: B 🗳️
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What could cause standard sync actions from occurring?
- A. Salesforce API limit has been reached
- B. A large sync queue
- C. All of the above
- D. Connector is not verified or has become unverified
Correct Answer: C 🗳️
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On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Social media domains
- B. Tracker domains
- C. Mobile domains
- D. Marketing Cloud Account Engagement domains
Correct Answer: B,D 🗳️
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After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?
- A. The prospect will begin the engagement studio program again on step 1.
- B. The prospect will continue on the engagement studio program onto step 6.
- C. The prospect will be also be removed from the recipient list of the program.
- D. The prospect will continue on the engagement studio program onto step 5.
Correct Answer: B 🗳️
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