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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Publication Lists
C) Reply Mail Management

2. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
C) Configure the filter DE to auto-refresh dally in properties.

3. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Journey Builder
B) Automation Studio
C) Behavioral Triggers

4. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) SQL Query, Decision Split, Data Designer
C) Journey Builder Entry Source, Filter Definition, Segment Builder

5. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to URL Expiration in Setup and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to the email in Content Builder and update the URL.

Solutions: