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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
| Topic 2: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 3: Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Topic 4: Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Topic 5: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 6: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements |
| Topic 7: Automating Business Processes | 17% | - Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences |
| Topic 8: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. The app will create unique datasets for each business unit.
- B. There is an option to create a unique app for each business unit or one joined app for all business units.
- C. Each dashboard will have an option to filter by business unit.
- D. Each business unit can only have one associated B2B Marketing Analytics app.
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a queue > have nurture programs assign prospects to the queue
- B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- C. Configure users > set up a user group > have nurture programs assign prospects to the user group
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CDBA
- B. ABDC
- C. CDAB
- D. CBDA
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers
- A. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
- B. The sum of total conversions from the form and landing page reports.
- C. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
- D. The Engagement Dashboard in B2B Marketing Analytics.
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Salesforce
- B. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- D. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
Dave 
Kitty 
Levi 
Sylvia 
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Chloe 
Zachary 
Victoria 
Fabian 
Joanne 
Nat 
Sid 
Moore 
Corey 
Candance 
Tom 
Juliet 
Quentin 
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