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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Make sure the files are placed in the correct subfolder within the SFTP
B) Make sure the team has a date stamp to avoid duplication
C) Use the exact file name used for the trigger in the Import File Activity
D) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

2. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Creating users and assigning roles which meet their job functions
B) Creating a SMS message and sending a mobile campaign
C) Classifying sends and defining parameters for email sends
D) Importing data into contacts using the Data Loader
E) Building the data structure used to store audience information

3. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A) Marketing Cloud Administrator
B) Administrator
C) Marketing Cloud Security Administrator
D) Data Manager

4. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define a Sender Profile.
B) Define a Subscriber -specific From Name.
C) Define custom Reply Mail Management.
D) Define a Delivery Profile.

5. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Ensure every data source has a sendable field.
B) Ensure all available data is included.
C) Normalize data and fields to prevent redundancy.
D) Identify and assign appropriate keys to tie records together.
E) Remove nonessential data for marketing purposes.

Solutions: