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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Lead Management | 24% | - Segmentation rules - Automation rules: components and use cases - Page actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Completion actions - Lists: types, capabilities and creation |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What does the gear icon on the prospect list allow you to do?
A) Copy
B) Edit
C) Delete
D) Assign
2. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
A) Profile
B) Marketing Cloud Account Engagement Score
C) Automation Rule
D) Dynamic List
3. An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
A) Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
B) Use a completion action on the form to automatically add anyone who completes it to the list.
C) Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
D) Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
4. What is a capability of a completion action?
A) Remove a prospect from a list
B) Adjust a prospect's account field
C) Send a list email to a prospect
D) Increase a prospect's grade
5. Form or Form Handler? I need total control over my form's appearance.
A) Form Handler
B) Form
Solutions:
| Question # 1 Answer: B,C,D | Question # 2 Answer: A,C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |
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