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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Use Journey Builder to build an audience using Ad Studio.
B. Create CloudPages to collect and subscribe users,
C. Leverage Social Studio to capture email addresses.

Question 2

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. Einstain Engagement Activities
B. A/B Testing
C. Path Optimizer

Question 3

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A. Download now
B. Download out new mobile app here
C. Out new mobile app

Question 4

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A. Multi-Step
B. Transactional Send
C. Single Send

Question 5

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A. Leverage Einstein for content tagging.
B. Make the Customer Keymore descriptive.
C. Use nested tags to create hierarchies.

Solutions: