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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Positioning and Sales Strategy | - Positioning IBM SPSS against competing solutions - Value-based selling approach - Identifying customer use cases for predictive analytics |
| Sales Methodology for IBM SPSS | - Mapping solutions to business outcomes - Objection handling and value justification - Understanding customer pain points |
| IBM SPSS Predictive Analytics Overview | - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio - Business value of predictive analytics |
| IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| Industry Applications | - Customer analytics and segmentation - Marketing optimization and campaign analytics - Risk management and fraud detection |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which two SPSS Data Collection components make up SPSS Data Entry?
A) Interviewer and Reports
B) Author and Interviewer
C) Author and Scan
D) Author and Reports
2. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?
A) Complete statistics integration
B) Auto clustering
C) In-database mining
D) Automatic data preparation
3. What is a key focus area for telecommunications companies considering a predictive analytics solution?
A) Churn reduction
B) Supply chain optimization
C) Public safety and security
D) Operational uptime
4. What is the main capability of SPSS Statistics?
A) Collaboration
B) Automation
C) Prediction
D) Analysis
5. Which statement is true about SPSS Data Collection?
A) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.
B) It requires separate surveys to be created for each delivery method.
C) Surveys and reports can be published in many different languages.
D) It runs exclusively in a Web browser.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: C |
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