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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Exact number of users that will be classified into each category
C) Granularity of taxonomy categories
D) Offline file structure and content

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That vendors and share partners have been configured and that Data Usage Agreement has been signed
D) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
E) That a custom audience pixel has been generated and that a look-alike model has been created

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option A
B) Option C
C) Option E
D) Option B
E) Option D

4. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by creating audiences from categories with high index values.
C) They are built by ingesting online data from partner sites.
D) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
E) They are built within the platform using logic to connect audiences.

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Set up logic if user qualifies for multiple audience segments.
D) Ensure client is enabled on Match Multiplier.
E) Place BlueKai JSON tag in header of page before page content loads.

Solutions: