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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Which option will help your client identify which categories get the most data?

A. Remove or hide unused categories.
B. Generate the Site Hits Report.
C. Review the cookie inventory.
D. Request an Inventory Report from their account manager.
E. Enable taxonomy permissioning.

Question 2

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Global template with local nuances
B. A single seat shared by all regions
C. Horizontal regional empowerment
D. Full agency control
E. Global DMP nerve center

Question 3

What is the CPS pricing model?

A. This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B. This model allows clients to purchase data based on the overall win rate of the campaign.
C. This model allows clients to purchase data on a cost per category agreement.
D. This model allows clients to purchase data on a cost per 1,000 impressions basis.
E. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

Question 4

Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A. Classify user actions based on popularity of products.
B. Classify user actions based on products and offerings.
C. Classify user actions based on broad categories.
D. Classify user actions based on the customer lifecycle.

Question 5

To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A. Use of Categories
B. Classification Rules
C. Strategy
D. Current State
E. Update Frequency
F. Benefit

Solutions: