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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. What is true about grading? [Choose two answers]
A) You cannot change the default profile criteria
B) A prospect can be associated to multiple profiles.
C) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D) All prospects start with a grade of D.
2. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
A) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
B) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C) Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
3. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
A) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
B) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
D) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
4. What is true about custom redirects? [Choose two answers]
A) Custom redirects are great for linking to files or pages you do not host.
B) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
C) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
D) When a visitor converts to a prospect completion actions on a custom redirect will trigger
5. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?
A) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
B) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
C) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
D) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A,B | Question # 5 Answer: D |







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