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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 2: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 3: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Topic 4: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 5: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
- A. Schedule Hits report
- B. Provider Inventory report
- C. Site Hits report
- D. Provider Category report
- E. Provider Exchange report
Correct Answer: C π³οΈ
Which of the following is a reason to review and update a taxonomy?
- A. The Category Value Assessment has been requested and addressed.
- B. There are too many categories in the taxonomy and it is hard to find the right data.
- C. It has been a month since the last audit was conducted.
- D. Taxonomy permissioning has been activated.
Correct Answer: D π³οΈ
What is a BlueKai Mobile Statistical ID?
- A. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- B. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - C. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- D. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- E. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
Correct Answer: A π³οΈ
You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
- A. Option A
- B. Option C
- C. Option E
- D. Option B
- E. Option D
Correct Answer: D π³οΈ
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
- A. Use Taxonomy Management in the Partner User Interface.
- B. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
- C. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
- D. Submit Taxonomy Maintenance requests to My Oracle Support.
Correct Answer: A π³οΈ
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