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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Which three primary pricing models are available when configuring app partners? (Choose three.)

A. Clients can purchase data on impressions set in the central rate card.
B. Clients can purchase data according to the specific terms in their contract.
C. Clients can purchase data on a cost per stamp basis.
D. Clients can purchase data on a cost per 1,000 impression basis.
E. Clients can purchase data on a percentage of spend.

Question 2

On an average, at what rate does data decay?

A. 20% per week
B. 2% per month
C. 12% per month
D. 2% per year

Question 3

Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A. User data API
B. Image pixel
C. Asynchronous javascript tag
D. Mobile direct ingest

Question 4

Which of these is a common use case for the Recency setting?

A. To extend data delivery beyond the default period for the audience
B. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C. To prioritize delivery of the most recent users in an audience
D. To hide older audiences and users that are no longer as valuable for targeting

Question 5

Which two are attributes of third-party data? (Choose two.)

A. Offered on a private marketplace, via direct sales to marketers
B. Can be confirmed from multiple outside sources
C. Free to use for activation, targeting, and analytics
D. Often billed directly by the media partner

Solutions: