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GCCC Strategic Communication Management Professional Sample Questions:

1. Media content analysis is a systematic procedure used for:

A) defining what media are talking about.
B) understanding public opinion trends formed under media influence.
C) defining the most popular media.
D) selecting the best media channel.

2. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Agree to do what the client wants.
B) Compromise with the client to share revenues 25% higher than reported.
C) Advise the client to only share accurate information.
D) Refer the client to another firm.

3. Which objectives are MOST important when developing a communication strategy?

A) Strategic, memorable, attainable, and task-oriented
B) Specific, measurable, attainable, relevant, and time-sensitive
C) Safe, measurable, actionable, relevant, and targeted
D) Substantial, marketable, actionable, and time-sensitive

4. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Sixty percent of employees enroll in ethical behavior training by 12 June.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.

5. Which global communication trends impact how a marketing communication team may function?

A) The lack of convergence between internal and external stakeholders
B) The use of media outlets and influencers to promote a brand
C) The growth of streaming video and audio platforms
D) The irrelevance of local media tracking and analysis

Solutions: