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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Execution and Optimization | - Campaign execution flow - Performance monitoring and optimization |
| Topic 2: Unica Campaign Architecture and Concepts | - System components and architecture overview - Campaign data model and flowcharts |
| Topic 3: Campaign Design and Development | - Building campaigns and flowcharts - Segment creation and targeting |
| Topic 4: Data Management and Integration | - Data sources and data mapping - Integration with external systems |
IBM Unica Campaign V8.5 Sample Questions:
A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which interacts with the mail server and sends an email to the IT department helpdesk to be informed in case problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger, and:
- A. assigns a trigger in a mail list or call list process.
- B. schedules a trigger to run on a case-by-case basis.
- C. uses the eMessage process to send out these emails.
- D. assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on Flowchart Run Error.
What JDBC type database driver works with Unica products?
- A. Type 4 JDBC drivers must be used.
- B. Any type 4 and above JDBC drivers can be used.
- C. Type 2 JDBC drivers must be used.
- D. Any certified JDBC drivers that have been tested can be used.
A production run for a Unica Campaign that runs daily was executed today with wrong user-input data. The tracking history data now needs to be cleared from the Campaign audience history tables for that run. What steps need to be taken?
- A. Click "Clear History" in the Log tab of the contact process of the flowchart and choose all entries to be cleared.
- B. Click "Clear History" in the Log tab of the contact process of the flowchart choosing a specific Flowchart run identified by run date and time.
- C. Manually delete the data from the system tables by executing a SQL code or script.
- D. It is not possible to delete the logged information from the Campaign system tables.
For Unica Campaign server to be installed as a Windows service, which directory path needs to be included in the user PATH variable in Windows?
- A. <CAMPAIGN_HOME>\conf
- B. <CAMPAIGN_HOME>\install
- C. <CAMPAIGN_HOME>\security
- D. <CAMPAIGN_HOME>\bin
A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data within the flowchart. This can be done by creating and outputting the data to a:
- A. base record table.
- B. dimension table.
- C. general table.
- D. fact table.








