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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Activation | 31% | - Apply buying types and bidding strategies - Configure brand safety and ad policies - Implement audience targeting strategies - Set up campaigns aligned with business objectives |
| Creative Strategy | 13% | - Comply with ad creative policies - Align creative formats with objectives - Apply creative best practices |
| Campaign Optimization | 22% | - Use Advantage+ solutions - Troubleshoot delivery issues - Understand Meta ad auction dynamics - Optimize delivery and performance |
| Media Buying Tools | 20% | - Manage Meta Business Manager & Business Suite - Set up and analyze A/B tests - Configure Events Manager & Conversions API - Use Commerce Manager & Catalogs |
| Reporting & Measurement | 15% | - Generate and interpret reports - Define relevant KPIs and metrics - Apply measurement methodologies |
Facebook Certified media buying professional Sample Questions:
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install a second pixel and make sure it works properly
- B. You can test your events in the "Events Manager" under your Business Manager
- C. You can track events and debug your pixel through Facebook's Analytics dashboard
- D. You should check your campaigns to see if they are showing events.
- E. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
Correct Answer: B,C,E 🗳️
Explanation: Only visible for DumpsKing members. You can sign-up / login (it's free).
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.
- A. You should run remarketing campaigns without the Facebook pixel.
- B. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
- C. You need to create a new pixel and re-upload the product catalog.
- D. You need to associate the client's website pixel with the product catalog in the Business Manager.
- E. You need to associate the client's website pixel with the product catalog in the Ad Account.
Correct Answer: B,D 🗳️
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Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.
- A. Auction optimized for video views
- B. Auction optimized for reach
- C. TRP buying
- D. Auction optimized for brand awareness
- E. Reach and frequency
Correct Answer: C,E 🗳️
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Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.
- A. Account Kit
- B. Stories
- C. Facebook Analytics for Apps
- D. Comments
- E. Facebook Login
Correct Answer: A,B,C,E 🗳️
Explanation: Only visible for DumpsKing members. You can sign-up / login (it's free).
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.
- A. Change the audience to a new one.
- B. Refresh the image or video you are using to a new one.
- C. Change the placement of the ads.
- D. Change the bid from automatic to manual.
Correct Answer: A,B 🗳️
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