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Facebook Certified media buying professional Sample Questions:

1. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events to understand purchases at the retail stores and orders made from the phone.
B) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
C) Use website conversion tracking to see how many people purchases at the store.
D) Use offline events from the website, and cross-reference data to measure Facebook's impact.

2. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) Initiate Checkout
C) Purchase
D) View
E) Add To Cart

3. Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

A) Fan Page
B) Customer Database
C) Saved/Core Audiences
D) Email Database
E) Website with no pixel

4. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can't share campaigns in the Campaign Planner.
B) You can send a link directly from the Campaign Planner for them to see.
C) You can send them the CSV file of your campaigns through email.
D) Send an email that includes the details of the campaigns and links to it.

5. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Cost Per Click
B) Purchase Consideration
C) Brand Awareness
D) Ad Recall

Solutions: