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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Strategy Implementation | - Organisational structure and design
|
| Topic 2: Strategy Formulation | - Internal strategic analysis
|
| Topic 3: Strategic Choices | - Business unit strategy
|
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
DRAG DROP
LMN is a fast food manufacturer that makes 'Ready-meals'.
Place the appropriate stage of the Value Chain against each of the activities below:
Select and Place:
Correct
Explanation/Reference:
Which TWO of the following are advantages to an organization of using non-financial performance measures, rather than financial performance measures? (Choose two.)
- A. They are easier to measure than financial performance measures.
- B. They are not distorted by inflation.
- C. They are less expensive to measure than financial performance measures.
- D. They are less subjective than financial performance measures.
- E. They present a wider view of organizational performance than financial performance measures.
RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?
- A. Threat
- B. Strength
- C. Weakness
- D. Opportunity
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CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)
- A. Environmental awareness
- B. Sophisticated systems
- C. Continual service development
- D. Openness to collaborate
- E. Imagination to innovate
A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
- A. CRM utilizes marketing resources to retain, rather than simply attract new customers.
- B. The CRM process needs to include increasing the range of products that will be offered to customers.
- C. In mature markets, existing customers provide the most likely source of future earnings.
- D. The company must be prepared to take customers' needs into account and be able to meet these needs.
- E. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
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