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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage events and webinars | 10-15% | - Manage registrations and attendance - Plan and configure events - Integrate with webinar platforms |
| Topic 2: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure forms, pages, and templates - Configure application settings |
| Topic 3: Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Topic 4: Manage customer journeys | 20-25% | - Design and implement journeys - Implement automation and branching logic - Test, publish, and monitor journeys |
| Topic 5: Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Topic 6: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 7: Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Manage text messages and push notifications - Create and manage marketing emails |







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