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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which keywords does MobileConnect automatically recognize as STOP keywords?

A) QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
B) STOP. FINISH, END, UNSUB, LEAVE
C) STOP, QUIT, CANCEL, END, UNSUBSCRIBE
D) LEAVE, GOAVVAV, END, UNSUB, NO

2. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A) An expression builder references Journey Data and Contact Data.
B) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C) An expression builder references Journey Data and Journey Filtered : activities
D) Nullable fields to be used for comparing your Journey Data and Contact Data fields

3. What Einstein functionality makes predictions for email only?

A) Send Time Optimization
B) Einstein Engagement Frequency
C) Einstein Copy Insights
D) Einstein Scoring

4. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A) journey Data is a set of static values passed into the journey for each contact.
B) Contact Data is a set of static values passed into the Journey for each contact.
C) Journey Data is dynamic data that retrieves the latest value upon decision split execution
D) Contac data is dynamic data that retrieves the latest value upon decision split execution.

5. What is the primary function of Einstein Copy Insights?

A) Give insight on Email message copy to understand which text is resonating with Contacts
B) Analyze the subject lines to uncover insights and optimize email engagement
C) Recommend best copy for web content for blogs, articles, etc.
D) Drive higher Mobile App engagement through optimized Push message copy

Solutions: