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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Integrate with Dynamics CRM - Generate marketing reports and dashboards |
| Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Manage email marketing and templates - Automate workflows and customer journeys |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. What do cross-campaign rules control?
A) The maximum number of times the contact can be counted in campaign result metrics.
B) The maximum number of mailing lists a contact can subscribe to.
C) The maximum number of campaigns a contact can participate in.
D) The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
2. How many market segments can a market be segmented into?
A) a maximum of one per demographic, psychographic, and geographic characteristic
B) an unlimited number
C) a maximum of one per media outlet
D) a maximum of one per media type
3. A vendor provides you with a list of 100 partner companies. You intend to market directly to the companies. You create a contact in Microsoft Dynamics Marketing for each company.
Which group should you associate the contacts with?
A) Client
B) Vendor
C) Marketing
D) Staff
4. What type of record can you add to a task in Microsoft Dynamics Marketing to track the amount of time people work on the task?
A) service activity
B) appointment
C) time slip
D) time utilization
5. You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
A) Lock the file.
B) Change the file status.
C) Restrict file download.
D) Change the file type.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: D |
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