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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A. Auto Suppression List
B. Triggered Send Managed Lists
C. Global Unsubscribe List

Question 2

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A. Schedule and activate Triggered Sends for the messages in the journey.
B. Select an automation to populate the Entry Source Data Extension.
C. Select the Recurring schedule type for the entry source in Journey Builder.

Question 3

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A. After the file import, use the transfer file activity to move data into data extensions in child BUS.
B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Question 4

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Content Detective
B. Subscriber Preview and test Send
C. Subject and Preheader Validation

Question 5

Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insight

Solutions: