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Facebook Certified Community Manager Sample Questions:

1. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
B) Create a team page for official communications and encourage the admin team to use their personal profiles.
C) Create an admin team profile for all team members to use when they make an official team action.
D) Highlight the leadership team with photos, announcements and by tagging them regularly.

2. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Start a new community and post event content there
B) Ask attendees to create sub-communities and monitor conversations
C) Create an ad and target attendance from outside communities
D) Create a schedule and invite attendees to sessions that align with their interests

3. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Invite fashion influencers to promote the new line during a live launch.
D) Run targeted ads across all the platforms that the brand uses.
E) Start new social media accounts to target the new demographic.

4. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Tag members in a post when they violate the community guidelines
B) Remove members who have previously violated the community guidelines
C) Comment on posts with links to the community guidelines
D) Share the community guidelines in an announcement post

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link post should be promoted with ads if the primary goal is reach
B) The video post should be promoted with ads if the primary goal is engagement
C) The link and video post garnered more awareness than the picture post
D) The picture post is the most successful if reach is more important than engagement

Solutions: