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- Format: Multiple choices, multiple answers
- Number of Questions: 71
- Passing Score: 63%
- Length of Examination: 120 minutes
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1Z0-477 Exam topics
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- Multi-Channel Campaigns
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- Initial Configuration/Deliverability
- Reporting
- Responsys Data Model
- Partner Integrations
- Integration: Interact Connect
- Creating and Managing Content
- Programs
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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Creating and Managing Content | - Document and Email Creation - HTML Code and Responsive Design |
| Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Programs | - Program Analysis and Testing - Program Design and Publishing |
| Multi-Channel Campaigns | - Rapid Retargeter Display Campaigns - SMS Campaigns |
| Campaigns / Forms | - Personalization and Dynamic Content - Campaign Setup and Testing - Forms Management |
| Reporting | - Custom Reports with Measures and Dimensions - Standard Reports and Dashboards |
| Partner Integrations | - Responsys Integration with Technology Partners |
| Integration: Interact Connect | - Connect Jobs Configuration - Contact Event Data Exports - Data Gateway Setup |
| Initial Configuration / Deliverability | - Conversion Tracking and Subscription Management - Bounce Processing and Spam Handling - IP Warm-Up and Suppression Settings - Domain Branding and Delegation |
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