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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
B) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
C) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
D) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

2. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) Create a Non-Competitor Program using Program Designer.
C) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

3. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Check to make sure there are no forms referencing the column.
B) Check to see whether the data column is being used by the customer for external analytics purposes.
C) Ensure that there are no active campaigns referencing the column to bedeleted.
D) Ensure that there are no Connect jobs updating the column to be deleted.

4. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
B) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
C) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
D) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
B) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

Solutions: